10 Online Marketing Tips for Schools/Academic Institutions to Increase Enrolments
Recent studies have shown a considerable increase in the popularity of digital marketing with academic institutions to bring about an increase in enrolments. Online Marketing Tips for Schools to reach out to the maximum number of students. Statistics point out that about 93% of students in India access the internet every day to seek information, for entertainment and to socialize. It has thus not only become imperative for institutes to take stock of the situation but also to act upon it and employ a digital marketing agency for academic institutions, to stay ahead of the competition.
Schools/ Academic Institutions Marketing Plan: How do you create a marketing plan for a school?
Most schools today are already using marketing techniques to liaise with students and parents. So if you are considering engaging with your potential clientele, follow the steps below that will assist you in carving out a marketing strategy for your institute
Step 1: Chalk out your marketing goals
With the ultimate goal of attracting and retaining the most number of students, you need to chart out a course whereby your marketing goals will serve as a means to that end. Digital marketing plays a crucial role here.
One of the key marketing goals must include the creation of an attractive and easy to access the website for the school. If you already have one, you should move on to the next level by looking at SEO options and if they are working right in your favour. Goals may also include using more and more social media platforms to recruit candidates to use digital media to reach out to parents and students by delivering targeted messages, etc.
Step 2: Form a committee and prioritize goals
Educational institutes need to have lucid compartmentalization between the educating and the marketing teams. A committee must be formed that focuses solely on the listed goals and also one that works on a level of priority instead of trying to do everything at once. For instance, take on initiatives such as increasing inquiries by ten or twenty percent over one year, doubling enrolments over three years and so forth. It is especially important to outsource digital marketing services as it not only rests the task in the hands of experts in the field but also brings about a series of fresh ideas, techniques and resources to accomplish your goals.
Step 3: Research on the level of competition
Like any other business, you must look at market trends, external economic factors as well as competition. Look at the number of other private and public schools that are situated within a certain area around your institute. Once you have identified them, make a note of specifics such as what kind of facilities do you provide that might work in your favour where students and parents are concerned, what are the things that they do better, what makes you/ them unique, what are their admission/ tuition fees and how do they justify/ sell it to their clients, what kind of medium do they use to spread awareness etc. This also brings you to an important step which is the need for an advertising plan for academic institutions.
Step 4: Craft Buyer Personas
This is one of the least exercised, yet probably one of the most crucial steps in your marketing plan. This step is important to get to know about your school community, buyers, for instance, prospective, students, parents, alumni, current students and parents etc. This is so that you can direct the pertinent information at the right time.
Step 5: Study prevalent marketing trends
Staying informed with the current marketing trends will keep you ahead in the competition. Internet users today keep up with the latest in terms of online platforms, websites, technologies etc. Hence digital marketing for academic institutions is coming up with such gusto and if you do not tap into it with immediate effect, it will only mean immeasurable losses in potential “buyers”.
Step 6: Decide on suitable marketing channels
It is important to chalk out a marketing plan for schools to increase enrolment. Some digital channels that can help educational institutes to engage students which in turn will boost enrolments are
- Social media
- Content with blogs etc
- Paid advertising
- Publishing platforms
Step 7: Make arrangements for resources
Put in effect the lengths of knowledge and expertise that specific resources can bring to your cause with the use of their knowledge and experience. There is no denying the power of advertisement on the right platforms.
Step 8: Implement the Plan
Having established the goal, strategy, resources etc, it is time to implement the most effective marketing plan for educational institutions. If you have your goals clearly defined from the beginning, it will help you shape the campaign at every step.
Step 9: Understand the success rate
Analyse, keep a track of the traffic you generate, in other words, the success you gain. This is an especially important step as it helps determine what action leads to a great impact or whether you need to make changes in your strategy. A small alteration can bring about big improvements for you, so keeping track of your success rate is important.
How can you promote your school/ education institute: Awesome Marketing tips
Parents and students today have a wide choice when it comes to choosing an educational institute for themselves. So what are the marketing strategies that schools should adopt? Make your school stand out among the rest and attract new enrolments with these marketing tips.
- Know your target demographic
This is a natural step that you need to follow before getting down to the business of promoting your educational institute. Be sure about what kind of “buyers” you are targeting and then work accordingly. So you must have an SEO plan meant for school businesses. Hire a body that will help build to boost enrolments.
- Target with organic search keywords
Having a search engine presence is vital in your quest to attract and engage parents and students. For instance, when a family moves into a new neighbourhood, they would search for institutions close by most often with words such as “best schools”, “schools near me”, “local academic institutes”, etc. So you need to take stock of how well your school fares in the search engine when you search for the best schools in your area.
- Get more visibility with an optimized website
Get help with some of the best website development in Bangalore. This is probably the most important step towards creating visibility and awareness of your institute and its offerings.
- ‘On Hold’ Marketing works
You already know that the callers on hold are interested in your institute because they called in the first place. So use the time to sell your products, disseminate information and promote your business.
- Market with a distinct philosophy
Focus on the needs and wants of the target customers and evolve your marketing philosophy accordingly. The technology and invest in the new-age digital marketing for academic institutes that will not only promote your school online but help you get the visibility amongst a much larger target audience that you are looking for.
- Don’t forget social media
Well, social media is the most popular platform today among the masses and this is where you will expect to find most of your clientele. Tap into this to create visibility and also popularity to some extent.
- Send targeted emails
E-mail marketing services for schools are another area of our expertise. This too is an important leg of the world of digital marketing and is just as significant as any of its other features.
- Host open houses
It is recommended to schools to host open houses where parents and students are invited. They can have a first-hand experience of what the institute has to offer.
- Tell the tale with informative videos
For those who cannot make it to open houses and also to reach out to a larger audience, it is important to float informative videos online.
- Free of cost promotional materials
So how else can you promote your academic institute? It is always a great idea to distribute free of cost promotional materials among your target clients which will not only tell them about what the institute has to offer but also about special rates etc which you might have on at the time.
To sum it up, if you are going to run your school/ academic institution in the best possible way with maximum enrolment, you have to understand your consumer and reach out to them through all the possible and effective means.