4 online tricks to amplify your short-term marketing efforts
Ask the experts and they will tell you that marketing any idea, product or service takes sustained efforts over a period of time. But what can one do if time is limited and so are funds?
We say dedicate one to three months to focused marketing efforts and give it all you’ve got!
Project-based marketing or short-term marketing is a specialized function and naturally utilizes tools that offer you quick traction and ROI. Short term marketing, however, cannot build a brand, increase trust or boost customer loyalty. But it can surely start the process…
So, here are 4 ways in which to get the best results for your short-term marketing campaign:
Social Media Splash
Ramp up your social media profile pages and create fresh hashtags or utilize trending ones. Engaging means wowing, interactive, interesting, shocking and all those things that attract your attention long enough to act upon them. Engaging content is the form of words, images and videos is naturally required but the most effective of all is video marketing.
Short, bold, attractive and informative videos will do the job quicker and deeper than any other medium.
Social Media Advertising & Pay per click
The other way to take complete advantage of social media during urgent times is to conduct a short term advertising campaign on a pay per click basis. Its cheaper and has better returns as you only pay every time a potential consumer clicks on your ad. Again, high resolution video-based ads are the most eye catching and effective. Most social media platforms including YouTube are fantastic for pay per click.
Effective Email Campaigns
Work with an existing database to announce timely deals, discounts, or launches or develop one using all your networking skills. Emails have a high ROI, are more personalized and trustworthy. Striking images, embedded videos and fun words can make your emails work for you. Also, there is the right time of the day for each segment of the audience. You just need to figure out what yours is and shoot out those emails for the quickest conversion.
Publishing Press Releases
The press release is a traditional tool that still works, especially for newsy announcements. Find an angle, create a news peg and back it with valuable data. Online media and bloggers should find it impressive enough to carry and possibly write further stories about it. You can also flash your press release via wire agencies to even target print media.
Hence, short-term marketing goals can be achieved with targeted efforts.
Due to the niche expertise involved in project marketing, engage the services of digital marketing professionals or an agency. They will not only help you select the right tools, but also offer the apt strategy and track the results of your campaign at every stage.