Ask the experts and they will tell you that marketing any idea, product or service takes sustained efforts over a period of time. But what can one do if time is limited and so are funds?
We say dedicate one to three months to focused marketing efforts and give it all you’ve got!
Project-based marketing or short-term marketing is a specialized function and naturally utilizes tools that offer you quick traction and ROI. Short-term marketing, however, cannot build a brand, increase trust, or boost customer loyalty. But it can surely start the process.
So, here are 4 ways in which to get the best results for your short-term marketing campaign:
Social Media Splash
Ramp up your social media profile pages and create fresh hashtags or utilize trending ones. Engaging means wowing, interactive, interesting, shocking, and all those things that attract your attention long enough to act upon them. Engaging content in the form of words, images, and videos is naturally required but the most effective of all is video marketing.
Short, bold, attractive, and informative videos will do the job quicker and deeper than any other medium.
Social Media Advertising & Pay per click
The other way to take complete advantage of social media during urgent times is to conduct a short-term advertising campaign on a pay-per-click basis. It’s cheaper and has better returns as you only pay every time a potential consumer clicks on your ad. Again, high-resolution video-based ads are the most eye-catching and effective. Most social media platforms including YouTube are fantastic for pay-per-click.
Read more – How to advertise effectively on social media and the latest trends to generate leads through Google ads
Effective Email Campaigns
According to the latest numbers, 60% of professionals in the B2B space say that emails result in revenue most effectively, while 80% of retailers swear by emails for customer retention.
Work with an existing database to announce timely deals, discounts, or launches or develop one using all your networking skills. Emails have a high ROI and are more personalized and trustworthy. Striking images, embedded videos, and fun words can make your emails work for you. Also, there is the right time of the day for each segment of the audience. You just need to figure out what yours is and shoot out those emails for the quickest conversion.
Publishing Press Releases
A press release is a traditional tool that still works, especially for newsy announcements. Find an angle, create a news peg, and back it with valuable data. Online media and bloggers should find it impressive enough to carry and possibly write further stories about it. You can also flash your press release via wire agencies to target print media.
Hence, short-term marketing goals can be achieved with targeted efforts.
Due to the niche expertise involved in project marketing, engage the services of digital marketing professionals or an agency. They will not only help you select the right tools but also offer an apt strategy and track the results of your campaign at every stage.
Looking for an expert digital marketing company to strengthen your marketing landscape? Talk to one of our experts.
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