When you successfully drive more traffic to your website, your focus is on increasing your conversion rate. SEO and conversion optimization is a multistep process in marketing your business. Google’s focus is on predicting and addressing visitors’ behavior online, so you should use SEO and CRO (Conversion rate Optimization)strategies together.
CRO strategies are based on data from SEO results, as it is heavily data-driven. SEO helps visitors find your website whereas CRO allows them to engage with your website.
So here are a few steps to implement in order to increase your conversion rate with SEO.
1. Make your entry page is grabbing attention.
SEO budget and massive pay-per-click ads can drive high-quality traffic to your website. Make sure your landing page is essentially optimized.
A great headline gives the visitor a quick overview of your offer and gives them a reason to stay on the page. Make sure your landing page is visually appealing. Also, an effective call to action command encourages the visitors to complete the action. Make a clear offer on your landing page to make the process smoother for the visitor.
Your landing page must build trust and display credibility. Make sure you ask for the required information that you need. But keep one thing in mind ‘Less form fields are always better’. And make sure your landing page is with no distractions, there should be no external links that pull away from the visitor.
2. The benefit of your service/product.
Clearly, state your product/service’s potential to your customer. Be specific in your headline about how exactly your product/service can solve their problem. Include video and testimonials to explain your services and how easily they can get connected with you by redirecting them to the CTA (call to action) button. And make sure your CTA button has variations on your particular services.
Provide visitors with all the necessary information about your product/service they need to know. And let them know what’s special is your product/service. Make your visitors get excited about your attractive content about your product/service.
3. Comparison with the competitors and reviews.
The benefit of adding product comparison to your site is that the visitors need not go to another site to compare. Be specific on how your product/service is different from your competitor. And provide all the necessary information to prove your product/service is superior. And provide a creative way to compare your product.
And offer a price-match guarantee also. To make it easier for the potential buyer include a live chat option so that they can get answers to their queries/concerns. Provide your complete contact info to the buyer in an easily accessible location.
And most buying decisions are influenced by consumer reviews. Make sure you include your consumer reviews on your site. In order to increase your sales include related recommended products/services you offer.
4. Easily accessible.
Do not confuse your customers by giving them too many options. Please make it clear and simple actions to be taken to finish the deal. Do not force your users to sign up, keep the form field section as simple as possible or keep it optional. Offer bonus discounts at checkout. Also including social proof helps reduce risk and increase conversions.
Along with this test, your website’s page load time on both desktop and mobile devices ensures your page load time is quick enough and bearable by the visitor.
One last tip is that find out what works for your business better by considering visual changes and risk-avoiding factors in your site.
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