How to enhance local results with Google my business?
Have you ever searched for a business near you or probably a “Chinese restaurant”?
Yes, all of us have. The local search results are displayed when a user searches for products or services close to them or at a specified location.
An essential first step to get your business the much needed local score and visibility it needs is by claiming, verifying and updating your local business on Google My Business listing.
Many local businesses claim their Google My Business Listing and forget about it, but it’s more important to optimize your Google My Business listing completely. Unlike other SEO issues, this doesn’t have a silver bullet as it’s a combined effort.
34% of consumers who use a computer or tablet to search for local business online end up there versus 50% who use their Smartphone. If you want to be seen you need to be visible where people are searching for you, you need to get your business found as quickly and efficiently as possible.
Google My Business complements your business by giving it a public identity and presence with the most popular search engine in the world Google. This would help you increase your chance of showing up on Google’s Local Finder, Local Pack, Maps, and other organic rankings in general.
Google algorithms rank your business primarily on three different factors which is relevance, distance, and prominence. For Example, Google algorithm’s might decide your competitor who is farther away from your client’s location is more likely to have what they are looking for then you who is much closer, this would result in them ranking higher. In addition to this, they offer many more benefits to your business, including more customers, more sales, stronger visibility, and increased exposure.
18% of the local searches led to purchase within a day, whereas only 7% of non-local searches. These statistics show that the more accessible your business is to find online, the more likely that a customer will purchase within a day of searching for your business. The data also shows that something as effortless as a Google My Business listing update that can increase the traffic to your store and boost sales.
4 in 5 consumers conduct a local search before visiting. Hence you will need to appear on the results to not miss out on potential leads and sales. Having a listing on Google My Business would enable you to become visible within search and on Google maps.
If you are a small pizza delivery business and someone searches for “pizza places” near your location, you Google My Business listing will appear in the local results. If you don’t have a listing, people may not know you exist and might go elsewhere. If you additionally link your Google+ page to your listing, your published posts may also show up.
What are the techniques used?
To start, you need to get your listing. After that, use the following steps to optimize your listing and make your account a success. Always remember that the information you provide should be relevant as it might kill your ranking.
Enter your business name the way your customers recognize it or as per your legal name.
Choose a category as accurate as possible as this helps narrow down relevancy in searches so the searches can find what they’re looking.
This entire exercise is done to increase your visibility. Hence, make sure you verify your most accurate location and be visible to users in that area. If you have no physical address or multiple addresses, Google has given you a method for both.
Enter your correct phone number so that your potential customers can get in touch with you quickly.
Enter your business website URL so users can visit your site to find out more about you.
Attributes provide you with the opportunity to make your customers more aware of your business.
Photos and Virtual Tour
Photos and videos generate twice as much interest and make them stand out than usual texts. They make you tell a unique brand story and help you portray your brand values more effectively.
84% of people trust online reviews, 74% say positive reviews make them believe business, and 90% read less than 10 reviews before forming an opinion. Quality and positive reviews improve your ranking and visibility and play a vital role. They highlight your credibility and demonstrate the positive experiences others have had with your brand.
Remember that an optimized Google My Business profile is only part of the full puzzle that you can do to improve your local SEO results.
Need assistance in optimizing the local business page? contact us today & we are happy to help!