How to Promote an Event Using Online Marketing services in India
Online Event Marketing Campaign in India
If anyone ever tells you that organizing an event is simple, they don’t know what they’re talking about! Events are not easy to organize or implement. No matter how big or small.
In fact, a well planned, on-ground event in India can entail huge amounts of brainstorming, organizing, manpower, and capital.
Which is why, once the groundwork has been laid down for a high impact event with D-Day close on the horizon, resources often seems to dwindle. Plus, let’s be honest, you would rather have your team focus on the actual event rather than engage in traditional (read laborious) promotional activities around town.
Lucky for us, the days of flyers, posters, banners and flash dance mobs are long gone. (Though you may still try a flash mob just for fun!).
This is the right time to opt for a complete online marketing campaign for your event.
It’s EASY! It’s FREE! It’s EFFECTIVE! It’s NOW! And it can be a whole lot more ENJOYABLE!
Step by step guide to your event’s online marketing campaign (Best Marketing Strategies India)
1) create Content
The first step to any online marketing program is to create original, engaging, and value-adding content.
For your event, begin your content creation process by jotting down compelling words (and images or videos) about your concept, participants, mission, itinerary, design, or any other aspects that you believe make your event as unique and amazing as it is.
Also remember to create pre-event, event-specific, and post-event content to keep the hype alive.
Then create a microsite or website for your event where all your top content resides and builds. It will give a professional image to your entire undertaking and is therefore vital to your purpose.
Need we say more?
2) Use Google Analytics (analytics.google.com)
Always begin with Analytics as, without it, you won’t know what’s working and what’s not. Add the Analytics code to your event website and keep an eye on it as you begin to implement your online marketing campaign.
Analytics is that one friend who has all the data on which, social media tool is hitting the right spot, keywords are driving the most traffic and online routes are translating into conversions (rsvps or ticket sale).
3) Conduct Email Marketing
Every sound online marketing campaign needs a solid email marketing one. MailChimp is one of the best and therefore recommended, email automation tools to establish and build relationships with your target audiences with least supervision.
Yes, posts initiate discussions while emails build relationships. And you will have 5 such opportunities to cement your relationship with your database.
Here are 5 types of event emails that you can send:
Intro email: Crisp, capturing, leading with event concept, organizer details and a
Event announcement email: Event name, date, venue, early bird/group bookings etc.
Save the Date email: The first reminder a few weeks before the event for participants
Event Day email: ‘Today’s the Day’ hype for subscribers: a second reminder
Follow up email: Apprise all subscribers on the event’s success and organization’s future plans
At the end of it, we assure you a fresh, new set of fans!
4) Manage your Content
Before you begin riding the social media wave, install content management software such as HubSpot.
It will polish your marketing funnel and ensure it’s working top notch whether you’re emailing, social posting, building your website, blogging or even indulging in basic SEO practices (which you must, mind you!)
Content Management Software programs enhance your content marketing efforts and ensure ROI. No online marketing plan is complete without one as everyone’s end goal is the final sale.
5) Share on Social Media
So, now that you’re ready to begin posting, allow an expert to do it for you. Hootsuite is one such online tool that can help you to schedule posts, identify influencers, assist in replying to comments via a common dashboard, and keep track of all responses, across all social media platforms.
Though there are close to 100 social media tools on the internet today, the list you need to consider looks like this:
Facebook has reach, appeal and plenty of tools to promote your event. The first thing you need therefore is a Facebook events page. It’s super easy to set up, is flexible, allows images, permits videos, keeps track of attendees and offers reminders. You can even place Facebook ads for your event and watch the attendance list increase.
Instagram has immense potential for event promotion. You can begin your story with pictures way before any other promotional content is sent out. Make it interactive and include a higher number of people in every aspect of your event for a great turnout.
LinkedIn is an apt tool to reach out to speakers, sponsors and other partners for your event. Some of your more detailed content can be a valuable share on LinkedIn.
Create your killer event hashtag and go wild! Make sure each tweet is interesting enough to keep the readers hooked. Evoke emotion with words or visuals. You can preload your tweets as in the Twitter business, the more tweets, the better!