Lead Generation Techniques for B2B
Google Analytics is the most effective tool to analyze all your traffic data on your website, social media platform and search engines. Research has shown that email marketing is the most effective channel for B2B lead generation. Similar surveys report that social media and content marketing are also the most effective forms of B2B lead generation. Let us see the priority list of lead generation for b2b
- Online registration
- Social Media
- Content marketing
- Trade shows/ conferences
- Direct mails
- Pay per click
- Online directories
- Retargeted Ads
- Live events
- Affiliate marketing
- DR Print
- Rented lists
- Compiled data
The first four play a very signification role in lead generation techniques for b2b. Let us discuss them in detail.
1.Email marketing:It is the biggest marketing automation tool which enables you to automatically send highlytargeted emails to leads that are personalized specifically to them. Create email campaigns which may include newsletters, offers and value added content. Then after, shoot them across your database. The targeted emails you make can ask for referrals and encourage them to share to entice new subscribers to your door as these mails have an ability to capture more data on users and use behavioral-triggers has enabled B2B marketers to get a lot smarter with how they target users in the inbox. Recent data shows that this strategy increases the revenue generation from 172%-832%.
2.Content Marketing: From Blogging to Social Media: The content you write must contain the keywords and search phrases your buyer is using when thinking about the products and services that you offer. This helps move up the listings and hit organic searches done each time. Also, you get a chance to add new contacts to your pipeline and schedule appointments then after for conversion. Update your social media presence with photographs, videos, and write-ups. Promote your page by adding events and make people subscribe your page.One of the most obvious ways to generate B2B leads from social media is using LinkedIn. Each business has a lot to gain by blogging regularly. You can even tie ups with bloggers who have large following.
3.Search Marketing: One of the long term strategies to generate leads is organic search marketing. Getting the highest ranking on Google is a lot harder today, it cannot be achieved just from a handful of keywords. A good SEO includes doing things well in other areas as well viz. design, conversion rate optimization, content marketing, and social.
4.Integrating it all together: For any business to thrive, they need to integrate all of them i.e.email marketing, search marketing, and content marketing.
So, in order to increase your lead generation drastically, a business needs to constantly experiment with different tactics, and to combine tactics across multiple channels. Because only by experimenting you will come to know that what will work and what will not as each business is different from the other. Careful planning of your budget and time will definitely lead to generate higher returns on your investment, and better lead generation results overall.