Top 10 Tips to Promote Real Estate Projects with Digital Marketing
Top 10 Tips to Promote Real Estate Projects with Digital Marketing
Real Estate is a traditional and ancient sector of business prevalent from age-old cultures like Indus valley, Egyptian, Mesopotamian and so on. Over the years it has grown in technology, reach, offerings and customer base. In the olden days, only rich people could afford to buy or sell properties and the marketing was confined to print media, TV, radio, hoardings and others. But in this 21st century, which is an age of technology, communications and the internet, the people opting to buy or sell properties are flocking the online websites for easy and hassle-free transactions. As the properties have become affordable to middle-class and higher middle-class, these educated lots are increasingly using online channels to buy or sell properties. This has opened a new avenue of marketing called digital marketing for real estate business owners. They are opting for digital marketing techniques like SEO, PPC ads, email marketing, mobile marketing, website optimization and so on.
Ten tips to promote real estate projects through digital marketing:
1. Have a good website: You should have an attractive and welcoming website with a lot of relevant project images and property search features which will attract more visitors to your website. It should give an impeccable user experience and provide easy navigation throughout the website.
2.Get SEO done for your
website:
As real estate is a location-based business, a lot of people search properties
based on locations, type of property and budget. Hence, you can get your
website optimized for constantly used keywords and local keywords often used by
people searching for property or while selling a property. With a good SEO strategy, you can get higher rankings in Google search engine
results.
3.Social Media
Channels :
For promoting a real estate business among a large number of users who are
active on social media websites like Facebook, Twitter, LinkedIn, Pinterest,
Instagram and others, you have to promote digital marketing efforts through
attractive posts across social media channels.
4.Have a mobile-friendly
website :
With more and more people using smartphones to search for their favourite
properties, you have to ensure that you have a mobile-friendly website that is
responsive, adjusting to different screen sizes and devices. This will bring in
a lot more mobile traffic to your website.
5. Use PPC ads :
Gone are the days of large real estate project cutouts hanging out in open
crossroads and junctions. It is the time now to attract customers online
through PPC ads placed in the top search engine result pages. These ads bring
visitors to your website when anyone clicks on them and you need to pay only
for the clicks.
6. Send Effective
Newsletters :
Make a habit of sending effective newsletters through email with attractive
content and images regarding your ongoing real estate projects and about the
plots and properties ready for sale. This will form a part of your digital
email campaign.
7. Have attractive
animations, walkthroughs and videos :
The most attractive aspect of a property for a prospective buyer is the ability
to virtually see it. This can be achieved through attractive property videos
and 3d walkthroughs. Seeing this, your website visitors can get converted to
effective leads.
8. Enhance your Twitter
marketing:
Twitter nowadays provides many tools to promote Twitter marketing with options
to embed images and excerpts of content from your real estate website. You can
also capture the different addresses in Google ads and use them on Twitter.
9.Have Pinterest boards :
Use Pinterest boards to create interest among the visitors using images of a
particular real estate project with content highlighting the advantages of its
location. By seeing these boards, many Pinterest users may get attracted to
your website.
10.Get Authentic
Testimonials:
With each client having a happy property deal with you, do not forget to ask
their testimonials. These positive testimonials on Google, your website and
other review sites add trust to your brand name and will propel your business
to new heights.
BONUS TIP: Local
citations:
Register your location map in search engines like Google, Bing etc. Optimise
the “My business” listing with your keywords, images & content. This makes
the user find you easily with the listed map & makes it, even more, easier
to target a new audience in & around your site/project. Optimise your
Google My business like a pro. Here is your Guide!
By effectively using the above stated ten tips, the digital marketing agency can effectively market and sell real estate projects online. This will boost the real estate business and will give the highest ROI for digital marketing efforts.
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