Videos work! Everyone knows that! But why do some videos go crazily viral while others stay dormant as a doornail?! Quality of content plays the biggest role in all online marketing. Whether it’s written words, images, or video footage, the better the quality, the greater the benefits.
Today, it is also equally important to know the right platform, time, and hashtag.
Following this, the benefits of a well-conceptualized, produced, and promoted video are far beyond any words or solitary images. This is because video combines it all to present a multi-sensory final product that can blow your mind!
But what are some real business advantages of video marketing apart from merely fascinating a few viewers for a while?
1) Video creates emotional connect
When you decide to make a video for your brand, you are committing to more than just that. A brand video needs to portray your vision, brand personality, and product or service expertise while being interesting and engaging. Sharing such aspects of your business in a video format that includes words, music, and visuals can evoke emotions in the viewer and make a deeper impact than any other format.
Events or live videos make people feel like they are a part of the happenings as they experience all the ups and downs. Interviews increase familiarity. Educational or tutorial videos can evoke gratitude, appreciation, and wonderment. Every category of video can result in a different set of emotions but at the end of the day, it’s all about emotions when you share a video.
2) Reaches a wider audience
Video is easily devoured and therefore preferred by most. It doesn’t take much effort to watch a video or even share it. People access videos on their phones, notebooks, and laptops at work, at home, or while commuting. This is due to the simple consumption of video formats, especially when they are in high-definition, backed with a catchy soundtrack. Videos are effective across geographical boundaries and age groups. Multilingual videos are easy to adapt to a variety of languages.
3) Displays your best
You may not have fancy offices, luxury products, or a chauffeur-driven lifestyle, but you can definitely create the most exquisite videos that showcase only the best that you have to offer. Well-shot edited and produced videos can do much to elevate your brand image without any hard selling! Know what your customer likes, choose those parts of you that will appeal, package them well, and present them in a super impressive, hard-hitting video film that leaves your customers enthralled.
Even if you don’t have the financial backing to hire a fashion model or a deserted island, you can opt for animated videos that utilize top-notch graphics and special effects to make your video pop!
4) Educates and Informs
If your product is new, technical, or specialized, you can more easily educate users via tutorials or how-to videos than standard written manuals. Ensure your product is not rejected before it has the chance to penetrate the market. A well-detailed step-by-step instructional video or guide on YouTube can save complicated or unfamiliar products from dying before they are recognized for their worth.
These days consumers rely on product tutorials for even the most basic items. The beauty industry is one such booming video-aided industry, followed by food and recipe films.
5) Converts easily
Since viewers believe more readily what they are, it has been recorded that 57% of consumers are ready to purchase a product after viewing a video demo of it. Videos are also great for click-through rates and SEO ranking due to their stickiness and level of engagement.
You can include videos in your emails, on your website, social media. Another way to use video is to make call-to-action films that utilize the power of the medium and don’t waste time in securing a customer.
Conclusion
Each day 5 billion people globally watch videos on YouTube! 80% of these can recall what they have seen in the videos. That’s the highest recall out of any medium of delivery.
Every sales pitch or company presentation that you make should be in a video format.
No one uses PowerPoint anymore!
It’s time to get into the real game and begin the creation of outstanding and high-impact videos to boost your brand, reach wider audiences, connect better, educate, train, and of course, sell.
Contact us today for all your video production and marketing needs!
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