Top 5 Tips to Increase Website Keywords Rank in Google
The main target for any website is to attract more visitors and gain higher ranking is the SERP (Search Engine Result Page) of popular search engines like Google, Yahoo, and Bing. Many measures can be adapted so that your website gets higher page ranking in Google. The most important being the SEO techniques, which, if systematically adopted can positively enhance your page rankings. SEO is applied to the website content as the search engine spiders crawl on the websites based on their content. If your website gets higher page rankings in Google, it will attract more visitors as they tend to visit websites having the top-level rankings in the search results.
Some methods to get higher rankings in Google are:
Proper Use of Keywords
Keywords are the phrases used by an internet user in order to find a product, service, or information over the internet by searching through various websites. As a website owner, you need to make a list of such probable keywords and use them judiciously so that the search engine spiders can easily crawl on your websites. The right use of keywords on your website will ensure higher page rankings on Google. Optimize your website with the most used and targeted keywords. You can insert keywords at these important places on your website.
- Content Body
- Image Titles
- Alt Text
Hyperlinks provided within a website connecting to different pages of the website or to other external websites are considered as a criterion for giving higher page rankings in Google. External links from other outside websites pointing to your website also come under link building. The hyperlink text should not be like ‘Click here’, instead, it should denote something about the page or website to which it is providing link. Link building should be done judiciously as too much or too less may cripple your Google rankings. Link neighborhood which refers to the quality of links that a website is connected to is also considered by the Google to give search engine rankings. You should always have a high-quality link neighborhood in order to get higher rankings on Google.
Naming the URL
The URL address that you give to your website or webpage acts as an identification symbol for your website or webpage. It should clearly denote what your website is really about in a few words and you may also use the keyword in the URL, if possible. As the search engine detects and opens your page based on the URL, it will also affect your search rankings in Google. Always use a single domain and a subdomain and the URL should be readable by human beings and remove dynamic parameters when possible. The URLs should be shorter most of the times, and they should preferably match with titles.
Use Social Networking
Give ample links to share on social networking sites like Facebook, Instagram, Pinterest, LinkedIn, Twitter and others in your website, so that your website reaches more and more people. Though it is unclear as to how social networking links will affect search engine rankings of a website, they will surely increase the number of visitors to the website. Providing social media buttons on your site increases the referral traffic through social media sharing. These social media buttons bring in a variety of visitors with some even coming from trusted sites like Tumblr and this will give you high-quality backlinks, thus increasing your Google page rankings.
Have Mobile-friendly Websites
In the modern day world, people are completely absorbed in mobiles and will utilize it for all their browsing, information collecting, and shopping needs. Hence, if a website is not mobile-friendly, then you are sure to lose a large chunk of visitors to your website who are mobile users. Hence, websites need to be designed using responsive technology suiting all devices and screen sizes like a laptop, desktop, mobile, tablet, iPhone, and others. Google search has made it clear that it uses mobile-friendliness as a ranking signal. While designing a mobile-friendly website always adjust fonts for easy reading and make links and buttons easy to tap. Scale content so that it fits the screen and make sure that your mobile web page loads quickly.