In the competitive world of e-commerce, having a technically sound website is essential for improving search engine visibility, driving organic traffic, and maximizing conversions. Performing regular technical SEO audits allows you to identify and fix any underlying issues that may be hindering your website’s performance.
What is a Technical SEO Audit?
A technical SEO audit is a comprehensive analysis of a website’s technical elements to identify and fix issues that may affect search engine visibility and user experience. By conducting a technical SEO audit, businesses can uncover and resolve issues like broken links, duplicate content, slow page load times, improper URL structures, and more. This optimization process helps to improve search engine rankings, enhance website performance, increase organic traffic, and ultimately, drive better results for the website’s online visibility and user engagement.
What does the process of performing a thorough technical SEO audit for your e-commerce website encompass? Take a look!
Crawl your website: Use a web crawler tool Site Audit by Ahrefs that can help you analyze and optimize your website’s performance. Site Audit scans your website to gather information about various aspects, including the number of URLs, indexability of URLs, and identification of issues. Based on the scan results, Site Audit generates a comprehensive report that provides detailed insights into the issues discovered on your website.
Analyze your crawl report: Once your website crawl is complete, it’s time to review the results and gain insights into the health and performance of your website. Utilizing a tool like Screaming Frog can provide your business with valuable reports, including:
- Response Codes: Identify any broken links, redirected links, or other issues related to server responses. This report helps you ensure that your website’s links are functioning correctly and providing a seamless user experience.
- Sitemaps: Review the URLs missing from your sitemap. This report helps you ensure that all important pages of your website are included in the sitemap, improving the visibility and crawlability of your site for search engines.
- Structured Data: Capture warnings and errors related to structured data. Structured data helps search engines understand and present your website’s content in more informative and visually appealing ways. Fixing any issues ensures that search engines can properly interpret and display your structured data.
If you have enabled PageSpeed Insights, you can also access page speed information. Page speed plays a crucial role in user experience and search engine rankings. Analyzing this data helps you identify areas where your website’s performance can be optimized, leading to faster load times and better user engagement.
Analyse your Google Search Console reports: Some of the key reports in Google Search Console include:
- Performance Report: This report provides data on your website’s performance in Google search results. You can view metrics like impressions, clicks, average position, and click-through rate (CTR) for specific queries, pages, countries, devices, and more. It helps you understand how users are finding and interacting with your website in search results.
- Coverage Report: The coverage report displays information about the indexing status of your website’s pages. It shows the number of indexed pages, as well as any errors or warnings that may be affecting the indexability of your content. This report helps you identify and resolve issues that could prevent your pages from being properly indexed.
- Mobile Usability Report: This report highlights any mobile usability issues on your website. It identifies pages that may have problems with mobile responsiveness, such as text that is too small to read or elements that are too close together. Addressing these issues ensures a better mobile experience for your users.
- URL Inspection Tool: With the URL inspection tool, you can individually inspect URLs on your website and see how Google has indexed them. It provides information about crawlability, indexability, and any issues encountered during the indexing process.
- Security Issues Report: This report alerts you if Google detects any security issues on your website, such as malware or hacked content. It is crucial to monitor this report regularly to identify and resolve any security issues that could negatively impact your website’s reputation and user experience.
Check Google Analytics Setup: Besides Google Search Console, you’ll also want to use Google Analytics to audit your technical SEO.
- Log in to your Google Analytics account.
- Access the Admin section.
- Select the desired View from the View column.
- Check View Settings.
- Verify the “Bot Filtering” setting to filter out hits from bots and spiders.
- Confirm Google Analytics tag fires.
Organize the list of technical SEO fixes:
Start by addressing any security-related issues promptly. These may include malware detection, hacked content, or vulnerabilities in your website’s security. Fix any response code issues, such as broken links (404 errors) or redirects (301/302 errors) that can negatively affect user experience and SEO. Also, address any problems related to the indexing of your website’s pages. Focus on resolving crawling issues that hinder search engine bots from efficiently crawling and accessing your website’s content. Optimize your website for mobile devices to provide a smooth user experience on smartphones and tablets and fix any errors or warnings related to structured data implementation.
Prioritize optimizing your website’s page speed to improve user experience and SEO and address any issues with your website’s analytics and tracking setup. Ensure that your tracking codes (such as Google Analytics) are properly implemented and accurately capturing the desired data. This allows you to make informed decisions based on reliable data.
Conclusion
Performing regular technical SEO audits for your e-commerce website is essential for maintaining optimal performance and maximizing organic visibility. Keep in mind that search engine algorithms evolve, so staying up to date with the latest SEO best practices is crucial. Invest time and effort into performing regular technical SEO audits to stay ahead of the competition and drive success for your e-commerce business.
Zerozilla specializes in helping e-commerce websites perform comprehensive technical SEO audits. We excel in optimizing website speed and performance, ensuring mobile-friendliness and responsiveness, improving URL structure, and enhancing on-page SEO elements. Rely on our expertise to conduct technical SEO audits that boost your website’s performance and drive organic traffic.
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