How to solve the biggest problems with online marketing
Online Marketing Problems
People visiting physical shops and making a purchase has reduced in recent times. The Internet enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff.
You do not have the recurring costs of property rental and maintenance.
You do not have to purchase stock for display in a store.
You can order stock in line with demand, keeping your inventory costs low.
In the online world, keeping pace with the technology advancements and its adoptions is a major challenge for a business these days. But at the same time with online marketing, we can market our product/service in a much better and efficient manner.
Let us discuss the most effective ways of marketing online and how big brands achieve the same and continue making their pace strong in the market.
1. Organic marketing
What’s Organic marketing?
This is the easiest and effective way of marketing your product/service using social media platforms, community channels, personal connections etc
What do you do when you start any business?
Be it an online store or Offline store, on the day of opening you call out your friends/relatives/connections, in short, you will invite ALL KNOWN PEOPLE. Am I right?
The same applies in the online world too. You should start advertising/let know about your business to all of your known people.
But how? Let me give you an example.
Example: Create a business page/profiles on social media and invite your all friends to like and follow your page. This is absolutely free and the most efficient way to increase the number of followers for your online business. One more benefit of this method is-Friends of the people who like your page also likely to be notified about your page(Almost all social platforms work like this) and this gives more visibility and reach. So, this is what we call the organic growth of your online store!
2. Paid Advertising
Is online marketing cheaper than traditional marketing?
My answer is yes!
As the cost of advertising through website, blog or social media is much reduced compared to other traditional ways of product promotion and it’s a more engaging way to establish with communities. Advertising online offers better returns than in other media channels because you will be targeting the right audience by creating effective campaigns but in traditional marketing ways like TV, Radio ads etc usually target audience is a narrow reach.
A step-by-step guide in creating paid campaigns
For business advertising online, it becomes easy to collect data on their ads’ effectiveness, such as the size of the potential audience or actual audience response, etc. This helps online advertisers improve their ad campaigns over time. Henceforth, the business has the ability to reach customizable and narrow market segments for targeted advertising.
Retargeting: The browser cookies can track whether the user left a page without buying anything, so the advertiser can later re-target the user with ads from the site the user visited.
3. Multi-channel & Omni-channel
There is a saying that “Be where your target audience are there”
By understanding the niche of your market, you can use the most popular and effective online platforms to reach out to the right audience at the right time.
Here the business has the ability to convey their product/service in terms of text, image, video, or audio content. Using online platforms you can reach people around the globe and overseas retailing is possible. You can sell goods in any part of the country without setting up local outlets, widening your target market. Also, consumers incur almost zero cost of browsing the internet markets anywhere in the world. This removes the cost of purchasing goods across borders. Online transaction is easily executed with digital payment service. There is no need to carry bulk cash along on the path of both marketers & customers.
But the question is how to get started with online marketing?
There are 2 ways to market online that are proven to be most effective by most popular brands.
a. Reach out where there is a need!
This is the easiest and important way of increasing your sales! The user/visitor understands the need of the product and he/she is looking to buy. But searching for the quality, reliable, trustworthy and convenient way to make purchase. Target them either through Google Ads, Social Media ads or any other advertising platform where the customer searching for the product.
b. Create the need for your product.
This is a quite challenging and interesting yet effective way of marketing your product to generate revenue for your business.
You will have to educate the people about your product/service and what are the things they should keep in mind while buying the product online etc.
You can educate through blogging, video, GIF’s, infographics, Ebooks, Podcasts etc
This helps in building trust for your brand among the millions of internet users
4. Customer retention:
This is one of the topmost factors to consider in this competitive world. Be it online or offline your happy customers are likely to give you more and more business because of the trust, quality, variety and the reliability you will be providing when they buy for the very first time with you.
Save their data, re-target them with your new releases, offers and attractive coupons and keep them with you by engaging them with your personalized emails, messages etc.
In a study, it is seen that a business generates more revenue by advertising online rather than any other Media. Results are more than double in terms of purchase. Linking any business with online promotion makes the brand more relevant to target audience as it is easy to access, there is a competitive advantage and is more effective. With the help of pop-ups, floating ads, expanding ad, Trick banners, News Feed, Web banners the traffic can be generated resulting in brand promotion and high returns. Search engine marketing includes all of an advertiser’s actions to make a website’s listing more prominent for topical keywords.
Internet marketing enables you to take advantage of the growing importance of social media. Social media is nowadays the biggest solution to the problems faced by any online marketing business. Apart from social media, people want to see more video from marketers in the future, while others want to see more blog posts.
So, it concludes that incorporating Internet marketing and social networking tools in your marketing campaigns is the biggest solution to a successful business.
What’s your biggest challenge in online marketing? – Let us know in the comment section below!
By now hopefully you are pretty much aware of how online marketing can help grow your business when the campaigns are executed well and on-time.
Now, let’s find out Frequently Asked Questions for which people are finding answers to.
How to get started with online advertising?
1. Understand your niche market
2. Define your advertising goal & the platform
3. Plan your strategy
4. Create campaigns
5. Plan your marketing conversations
How to create effective paid campaigns?
Before getting started with the paid campaigns do enough research to understand user behavior. Research uncovers how your consumer behaves, how they like to participate and what type of topic & conversation sparks their passion. Research allows you to understand trends to fine-tune campaigns making your content even more relevant which is timely & meaningful to your customer.
1. Understand your niche market
2. Analyze keywords carefully
3. Go seasonal & as per the trend
4. Run test campaign to understand user behavior
5. Monitor the ad performance constantly
6. Make necessary ad variations
7. Keep the lead capturing form simple?
Should I spend on Google ads or Social media ads?
Both are useful and different in nature.
Social media marketing helps you to create brand and product awareness, generate demand, delight customers & drive conversions to leads/sales.
Whereas in Google ads, you can specifically target through different types & variations of ads. If executed effectively Google ads can drive you with more qualified leads.
What are the types of ads give better results?
All types of ads have a specific target goal and different in nature.
How do I measure my ROI in online advertising?
ROI is the measure of the return from online advertising. If you divide the net income with the total investment, you will get ROI. The higher the ratio, the more the profit.
For measuring ROI keep track on investment as well as the revenue generated, you can set in Google analytics to get directly track on the action from the customers to your advertisement.
How do I get more potential leads?
People will click and go if you are not giving them a reason to spend some time on it. Other than getting potential lead no purpose of advertising.
Analyze the market & competitors well, develop informative and effective content, invest in new technologies and ideas, and choose the best social media platform for a promotion that works for you.
How to make use of the advertising budget more effectively?
ROI does not depend on how large your budget is but how well you spend it. The effective use of the budget is to utilize all the available resources in your budget.
Set a goal, know your targeted audience, make a proper plan wisely, optimize and analyze it regularly. After getting a better analysis to pick the best one strategy, start work on it, put your 100% on it, focus on it.
Which is the best way to attract the user to give their data?
First understand the customer need, if you can get what customer is looking for, what a customer is expecting from a business, and what you should offer them then it will lead to a great relationship with customers.
Give them education about the product/services; first, prove yourself reliable in front of them by presenting the actual image of your brand. Once they start trusting you, they will share all the Data you wanted to collect.
What are the free tools I can use to create campaigns?
There are a number of tools for campaigns that you can use without spending money. Everyone should know about these great tools.
Buffer – The tool is for scheduling social media posting.
Canva- For designing,
Google Analytics- to get all insights.
Hotjar- For website optimization.
Word press – For landing page design.
MailChimp – For email marketing.
Scraper – For extracting content and many more.
Whether I should do it all by myself or hire an agency?
Who can better work for your business than you? If you are doing online marketing for your business, its good but you may have many other tasks to do. Digital marketing includes SEO, designing, content, email marketing and many more; you may not have time to do mastery in all.
If too many tasks will be in the single-hand definitely, it will not get done perfectly. Hiring the best reliable and affordable digital marketing agency is not much difficult. Just go for one!
Should I focus long-term or short-term?
Digital marketing is not a short-term thing. Short-term marketing only can help in achieving a short-term goal. What is a short-term goal? To get sales through PPC/campaigns, offering discounts, and increasing engagement in public forums.
A long-term goal is to think about growth; long term marketing will help you to achieve your long-term business goal. To get a position in SERP is not much difficult but to maintain it. If you will continuously focus on maintaining an online reputation, you will see your growth graph continuously increasing.
What happens if I stop advertising?
It takes time to reach a great audience, to make an image of the business in front of people, to bring the business in front of many eyes and to get a remarkable reputation. All these can be achieved through proper strategic advertising.
If you stop this, the business will reach the position from where you started. To achieve a level is not much difficult but to maintain it. For maintaining the position your business achieved, you need to continue it.