Digital marketing has emerged as one of the most effective ways to promote products and services online. It is extremely crucial to find ways to enhance online sales. Web customer behaviour, changing market trends and rising expectations of existing customers can be handled efficiently and effectively through digital marketing practices. Current market trends need to be analyzed, gain intuitive insight through social media networks and generate marketing campaigns to engage the customers. The success of an eCommerce store is defined by the number of new customers it can generate. Digital marketing efforts need to be enhanced in order to retain the existing customers and attract new ones.
Proper customization of a website is required to produce noticeable results. Your online sales would take a hit if your website is not compelling enough.
Magento is an exceptional content management system for e-commerce solutions with built-in features and functions to create a highly interactive web store. Most online businesses run on the Magento eCommerce platform.
In order to kickstart your Magento-powered website to generate revenue and increase your customer base, then follow these steps.
1. Dedicated Magento Web hosting
Magento’s performance can be improved by using a good hosting service. It should be run on a dedicated machine for optimum performance. The web host should be scalable, integrates well with the cloud and offers excellent customer service 24×7.
2. Improve Magento Search
Magento originally has some
useful features which need optimization. Magento search allows customers to
search the catalogue but the results are not personalised and not accurate.
Since Magento is highly customisable we can improve the search feature and make
it faster, accurate and personalised by integrating AJAX search and algorithms
to make it more customer focused. So, in a nutshell, better search results =
more sales. The focus on selling your products internationally requires
showcasing your products in the respective currencies and languages in order to
attract the wider market. Magento allows this without having to set up a new
website for each region or country.
3. Speed up your Magento Store
Though dedicated hosting for your Magento website will help to increase the speed, there are other initiatives as well to achieve better speed.
Research has found that customers are likely to abandon a website if the page does not load within five seconds.
There are a lot of powerful performance optimization extensions for Magento such as Page Speed Extension, Speed Optimization, etc. that can speed up your Magento store.
A Magento store’s speed can be enhanced by integrating a Content Delivery Network. What does a CDN do with Magento store? A CDN decreases page load times by serving the elements (product descriptions, CSS) of the website from multiple locations around the world.
If your store is built on the Magento V1 Community edition then you will need a Full Page Caching (FPC) extension: You will find that FPC is included as one of the core features of Magento V1 Enterprise Edition. However, you do not need any third party FPC extension if your store is built on Magento2, FPC now comes with Magento2 as a native feature. You need to do the following in order speed up your Magento store.
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4. You Can Provide Multiple Payment Options
As e-commerce is rising at a meteoric speed, the online stores need to be embedded with the latest shopping and payment options in order to keep pace with the changing marketplace. Payment options are an integral part of any shopping website. Unless properly implemented, your online store could soon see a lacklustre performance in terms of sales and profitability. Magento website possesses major payment options such as PayPal, American Visa, Visa Card, Master Card, etc.
Multiple online payment options provide a friendly shopping experience and generate better results. Every country has its own specific checkout and payment options, so if you want to sell globally, you need to offer multiple payment options by making the use of the best Magento extension.
5. Optimize Images
Images are the core elements of any e-commerce website. An optimum size of an image is necessary for a frictionless performance. Heavy images could decrease the speed of loading on a website. Use of CDN resolves this issue.
List of tools that you can use in your Magento store-
Cloudinary: It is an interesting image manipulation tool that provides a feasible solution for all image-related needs in the cloud.
Cloudflare: It is the best place to make websites, mobile apps and e-commerce stores safe and faster.
There are Magento extensions like Turpentine and Full Page Cache and many more that can enable fast caching and significantly reduce the page load time.
Turpentine is available free of cost and is based on Varnish. Whereas Full Page Cache is a charged and includes a lot of premium features that improve the functionality of a Magento store.
6. Promote Your Products On The Homepage
There are many ways to engage web visitors on your online store. The best method is to add popular or new products on the homepage of an online store. This successfully promotes your products to your targeted audience as well as new web customers.
So, if your products are crowd pulling or new in the market, then showcase them on your homepage. This will help your visitors know what makes your store stand out from other competitors.
For example, Amazon features a lot of products on their homepage and changes them on a regular basis to encourage visitors to come back for buying purposes.
7. Create And Send Newsletters
Send professional newsletters or perform other email marketing campaigns to educate and attract both existing as well as new customers to visit your web store and make a purchase. It generates a good number of leads, which in turn, will boost your sales.
Email marketing by sending weekly, fortnightly or even monthly newsletters, can be an ideal way to promote your products and will give your customers a reason to buy something from your web store. But make sure you create a precise, informative, and appealing newsletters for your customers. You can thus convey an effective message.
8. Make Your Store Mobile-Friendly
The benefits of creating a mobile-friendly web store, are multiple. Mobile eCommerce not only improves SERP ranking but also allows drives more mobile customers towards your store. This means larger the number of mobile customers, higher the conversion rates.
A responsive Magento eCommerce store is a must to convert all the leads into. You can run the Google Mobile-friendly test to know whether your web store is responsive or not
Magento store should load quickly on all mobile devices. Your inbound traffic would grow drastically through mobile shoppers.
9. Create a Social Media Impact
Social media has a huge potential to make the products popular. Your store should have a presence on Facebook, Instagram, Twitter and other social media platforms. This will create a mass appeal and generate curiosity for products. If you have great products, make sure they are showcased on the social media handles as well. Use the power of social media in your favour and push your sales to the next level. That’s why your store needs one powerful Social Login Extension with Ajax support.
10. Improve and simplify the checkout process
Customers are more likely to abandon their shopping carts during the checkout process if it is complex and time-consuming. This affects user-experience and discourages overall sales of a store. Checkout procedures should be easy, intuitive, brief and secure. It’s advisable to keep Guest Checkout option open to allow more flexibility in your Magento store. Check out page should contain only necessary components, such as personal information, accepting multiple payment options, delivery options, auto-filling fields, along with security badges to boost sales.
One way to increase the sales is to integrate Paypal Express Checkout with your store. It allows customers to place their orders without having to go to the shopping cart and checkout pages as PayPal have all of the customer’s information already stored: it also gives the buyer the added security of knowing that PayPal is safe to use.
Make sure that Paypal Express Checkout button is enabled on the product page, shopping cart and the checkout page.
11. Customers love free shipping
Shipping is a crucial element in online sales and drives your sales. No matter what you are selling, always give your potential customers a free shipping option. This encourages more and more customers to make a purchase, which in turn, boosts your sales and gives you an edge over your competitors’ sites. In fact, most of the customers add more items to their shopping carts when they see the free shipping option.
Shipping could be offered free of cost by adding conditions like zero shipping cost of making a purchase of X amount.
12. Invest in Smart Email Marketing
Email marketing opens the possibilities to tap new customers and generate newer markets for the business. You need a team that designs appealing emails that encourages the reader to come to your site. Once they are on the site, the eCommerce store would attract them to visit and shop on the site. Design email and newsletter campaigns that tempt the reader to visit your Magento store.
Zerozilla is the Best Magento Website Development Company in Bangalore. We are proud to be partners for a host of companies for Magento website development. So if you are looking for an E-commerce Website Development, then contact us for a fruitful business relationship.