Have you noticed a sudden drop in your website traffic? If so, you need to know that this can do a great deal of damage to your brand. It can result in your business losing a huge chunk of potential customers and thereby leading to lower revenues.
Let’s take a look at some common reasons for website traffic drop:
Reason 1 – Change in algorithms
Google is constantly updating its user techniques and algorithm. These changes have penalized numerous sites, causing a large decline in site ranks. Do detailed research about algorithm updates of Google as and when it takes place. Employ a successful cross-channel marketing and traffic plan that uses social media and other marketing channels to avoid being penalized by Google’s changes.
Reason 2 – Broken redirects
Make sure that XML sitemaps, canonical tags, and links are updated if you are employing a 301 redirect. A web-based 301 redirect is comparable to a change of address notice. This notification informs search engines that one or more pages, or even the entire website, have been moved.
If you follow the instructions precisely, you can avoid Google penalties and you won’t suffer from duplicate content issues because search engines will index both your old and new site addresses. if you want to check whether your website pages are indexed or not indexed, check this blog on “reasons why website pages are not indexed“.
Reason 3 – Duplicate content
The problem of duplicate content arises when a website owner unintentionally creates material that is already present on another website. Sometimes adding URL parameters or using different URLs may also lead to this problem of content duplication. Duplicate content can lead to a drop in website traffic.
Reason 4 – Geographical location
Your website’s rankings may also be impacted by your location. You need to check in numerous other geographic locations to acquire more precise information for your site rankings.
For instance, even if you are on the first page for a particular keyword or phrase, your ranking may differ in other places.
For your search results, Google will factor in your location, the device you are using, and prior websites you have visited.
Reason 5 – Time on site
The popularity of your website could impact its rating. User-friendly content engages viewers better and helps to rank the website higher.
However, if your website’s content is not organized in a way that your users require, there is a good probability that they will leave the site. A shorter duration of time spent on the site indicates to Google that your website is not adequately defined and built for the user.
What should you do when your website traffic drops?
- Make SEO part of the process: Throughout the redesign process, make sure your team routinely consults SEO specialists. The viewpoint of a seasoned SEO will help you prevent serious problems that cause traffic loss. They might even be able to suggest adjustments that would boost traffic levels after the makeover, making the whole thing even more profitable for your company.
- Crawl your site and design your new site architecture: Before making any changes, you should first make an account of every page on your site. By doing this, you can make sure that all of the important content that is currently on your website will be included in the updated version, and if necessary, you can use it to develop a new site architecture.
- Ensure that your analytics tracking code is in place: Verify again that your new site’s analytics tracking code is installed. Although it might seem obvious, this is a typical omission that can bring down your website traffic. Ensure that the code is included in your header or footer, thereby enabling you to track your traffic at every stage.
Conclusion
Given the numerous algorithm updates that take place annually and the frequent changes in the Internet usage patterns of website visitors, it can be quite difficult for your website to provide the online results you require. You can reach out to Zerozilla in case your website is facing a traffic drop. Contact us to know how we can help you.
Looking for an expert digital marketing company to strengthen your marketing landscape? Talk to one of our experts.
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