You have tried out all ways to enhance your website. But still, it does not show up on the Google search. Wondering what the reasons for this are? Before we dig into the causes, let’s understand what happens when you search for something on Google.
When you search for something on Google, it is essential to note that you’re looking for a specific page on your website. It won’t appear anywhere if Google is unaware of the existence of the page you’re trying to rank or believes it doesn’t deserve to be ranked.
For any page to be ranked on Google, there are three criteria:
- Google knows that such a webpage exists so that it can be ranked.
- You already have a page that ranks highly for the keyword you wish to appear for.
- You’ve shown Google that your page deserves to rank higher than any other page from another website for your intended search query.
Now let’s understand the common reasons for your website not showing up in Google searches:
1. Your website is brand new
The fact that your website is new is the first factor that could be preventing it from showing up on Google.
Only websites that are included in Google’s index are displayed. Google has no means of knowing when you first establish a website. Thus it cannot be indexed. Although the search engine finds the websites it adds to its database slowly; there are things you can do to hasten the process. In case your website is not brand new, these are the 6 things you need to do to index the web pages.
You can use a few methods to make your new website visible on Google.
You may start by waiting for the search engine to locate it. Considering that it can take some time for Google to find your website, this isn’t the most significant course of action, especially if there aren’t any external links pointing to it.
Making a sitemap and submitting it using Google Search Console is your alternative. By doing this, you will inform Google of your website’s existence and your desire for it to be indexed.
2. Google crawler is blocked
Google uses a procedure known as crawling to find web pages. They do this by sending “crawlers,” or robots, throughout the internet searching for new websites to index.
Your pages won’t be accessible to Google’s crawlers if you don’t allow them to access your website, which will prevent them from indexing your pages.
The robots.txt file is the most popular method for blocking Google crawlers. This file contains instructions for Google on how to handle a webpage.
To permit Google to crawl your site, locate the robots.txt file in the root folder, delete the “Disallow: /” snippet, and save the robots.txt file.
3. Your website will not show if it has been penalized
Type site: yourdomain.com. and search. If nothing shows up, there might be a problem with your website.
You can also verify the domain within the Google search console and check whether you have received a notification about a penalty. Generally, Google tells you whether your website has been penalized or not.
This usually happens when your website indulges in something out of limits. Some examples of this include hacking, scraping content, or spam links. Google raises the penalty after the issue has been taken care of.
The below screenshot of Google Search Console shows whether your website is penalized for “Manual Actions”.
Lack of original content
The lack of high-quality, original content on your website is another reason it might not be showing up on Google.
Giving users the most pertinent answers to their search queries is the aim of Google’s search engine. To achieve this, it will prioritize the best material and place it at the top of the results.
Google has shown that it values original, in-depth content. Your pages are unlikely to rank highly if they rehash concepts that can be found on other websites. To resolve this, create fresh content that offers new insights.
Lack of backlinks on your website
Backlinks are one of the key ranking elements in search engine results since they are an indicator of quality.
The lack of backlinks on your website signifies its lack of authority. It is tougher to appear in Google results if your domain and page authority is lower.
Building a high-quality backlink profile can take time, especially if your website is fresh. To obtain links, you should start by producing excellent content.
Earning links will be more difficult if your website contains no pages that are worthwhile to link to. Once you have produced several high-value pages, contact reputable websites in your sector and request that they link back to your website.
Wrapping Up
To swiftly implement any necessary changes, it is crucial that you actively manage and monitor how your website is performing on Google.
Has this article helped you understand the roadblock in ranking your website on Google? If you need more information regarding ways to improve your website’s SEO performance, let’s help you get ahead in the competition. Reach out to Zerozilla’s experts.
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