Organic traffic is the best way to grow your business online. If your business is not showing in the search results, then all the statistics you’re talking about are useless. If your website is new, you need to wait a bit until Google crawls and indexes your website. In case you have waited too long, you have some homework to do.
If Google has not been able to crawl your website, you have to make it happen by investing time & energy by checking the index and crawl status of each URL on the Google search console. If there are any mistakes in indexing, you need to do the following checks.
6 Reasons why your website URLs are not indexed on Google:
1. You Don’t have a Robots.txt File
A robot.txt file will tell the search engine crawler, which URLs are easy to crawl and index. It generally is the process so that your website does not have too many requests. It is not a proper mechanism to keep the web page out of Google. Hence, use the robots.txt Tester tool to test and check the Googlebot-Image crawler that can crawl the Google URL of the image.
2. Canonical URL
Canonical tags are common in SEO and If you implement them perfectly, canonical tags will help Google to understand and even rank the web pages of a particular website. If the implementation is not correct then the Google indexing will become like a duplicate of other web pages. It arises the problem of “index bloating”. If the setting of the canonical tag is perfect, then you can consider it to be the best practice of SEO. It is even an important task in the management of the website content.
3. Your Meta Tags Are Set to No-index, No-follow
If the meta tags setting is in No-index or No-follow, then it is purely bad luck because multiple pages will get affected. If a website page is not indexed properly with the help of Google crawler, then it gets deleted before any change takes place. In this course, one cannot re-index if one creates the use of a plugin for page recovery. Then Google cannot index the website page. Hence before publishing any content, you have to check the meta tags and also use proper tags so your hard work gets good ROI.
4. You’re Not Using a Sitemap
A sitemap is essential for the website if you want to index the site. A sitemap is the list of all pages on the site. It helps search engines to know the content that you offer to the users. You will get the pages crawled or even indexed with the help of Google Search Console. If your website does not have a Sitemap, Google is helpless if the web pages are not properly indexed or even receiving traffic. You have to remember that HTML sitemaps are deprecated in the console of Google Search. These days one prefers XML sitemaps. Google will understand the important pages of the website all through the Sitemap. Due to this, you must submit the Sitemap to Google Search Console for crawling and even for indexing purposes.
5. Your Website Page speed is very low
If the website page has a slow loading speed, then Google will not show any interest in showing index results. If there is too much content, or you use an outdated server, then the website page speed will be low. The design of the website also sometimes lowers the loading speed of the website. Therefore, using Page Speed Insights will help you know the areas of improvement and how you can do it. It will minimize connections, reduce payload size, and leverage browser caching. It helps in every aspect to improve the website and even its loading speed.
6. Manual action
If there is a manual action penalty, then it is the worst thing to happen. Manual actions are the process of Google removing or demoting web pages or websites in total. They are not related to Google algorithms like a hummingbird, penguins, and even Panda. Google punishes websites for spammy behavior. You can check on Search Console if your website is penalized. There are many varieties of manual action penalties. You can hire an SEO expert to solve this problem and make the website reliable to use.
Conclusion
Both technical SEO and content for the website are important. You can easily optimize the website in the best possible manner. You have to notice that your technical SEO is working fine so that Google can easily rank, crawl, and index in the best and perfect way. You must update the site regularly and you can easily post regularly so you can carry your website well. It will help Google to come back to your posts and push the website to the search result page.
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